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Study Marketing & Advertising in Switzerland

56 Marketing & Advertising programmes in Switzerland at 18 universities and colleges: 25 Bachelor's and 31 Master's.

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Bachelor's (25)

Berner FachhochschuleUniversity of Applied SciencesWebsite ↗

  • Bachelor en Sciences alimentairesZollikofen · German, French · 3 years
    Degree
    Bachelor's
    Institution
    Berner Fachhochschule (University of Applied Sciences)
    Location
    Zollikofen, BE
    Language of instruction
    German, French
    Standard duration
    3 years
    Study mode
    Full- or part-time
    Focus
    Sciences de la consommation et marketing · Économie alimentaire · Technologie · Durabilité · Alimentation · Industrie alimentaire · Consommation · Études commerciales
    Admission
    Vocational Matura in a related field · Swiss Matura plus one year of work experience
  • Bachelor in Food Science & ManagementZollikofen · German · 3 years
    Degree
    Bachelor's
    Institution
    Berner Fachhochschule (University of Applied Sciences)
    Location
    Zollikofen, BE
    Language of instruction
    German
    Standard duration
    3 years
    Study mode
    Full-time
    Focus
    Consumer Science & Marketing · Food Business · Technology · Nachhaltigkeit · Nahrung · Nahrungsmittel · Food-Branche · Konsum
    Admission
    Vocational Matura in a related field · Swiss Matura plus one year of work experience

Fachhochschule GraubündenUniversity of Applied SciencesWebsite ↗

Fachhochschule NordwestschweizUniversity of Applied SciencesWebsite ↗

  • Bachelor in International Business Management (trinational)Lörrach, Colmar, Basel · German, English, French · 3.5 years
    Degree
    Bachelor's
    Institution
    Fachhochschule Nordwestschweiz (University of Applied Sciences)
    Location
    Lörrach, Colmar, Basel, AG
    Language of instruction
    German, English, French
    Standard duration
    3.5 years
    Study mode
    Full-time
    Focus
    Internationales Marketing und interkulturelles Management · FHNW; Wirtschaft
    Admission
    Vocational Matura in a related field · Swiss Matura plus one year of work experience

HES-SO Haute école spécialisée de Suisse occidentaleUniversity of Applied SciencesWebsite ↗

Hochschule LuzernUniversity of Applied SciencesWebsite ↗

HWZ Hochschule für Wirtschaft ZürichUniversity of Applied SciencesWebsite ↗

Kalaidos FachhochschuleUniversity of Applied SciencesWebsite ↗

  • Bachelor of Science FH in Business AdministrationZürich · German · 4 years
    Degree
    Bachelor's
    Institution
    Kalaidos Fachhochschule (University of Applied Sciences)
    Location
    Zürich, ZH
    Language of instruction
    German
    Standard duration
    4 years
    Study mode
    Full-time
    Focus
    Accounting und Controlling · Banking und Finance · Int. Operations und Supply Chain Managment · Marketing und Business Communications · Treuhand und Unt.beratung · Wirtschaftspsychologie · Internationales Management · Unternehmensführung KMU
    Admission
    Vocational Matura in a related field · Swiss Matura plus one year of work experience

SUPSI Scuola universitaria professionale della Svizzera italianaUniversity of Applied SciencesWebsite ↗

Universität ZürichUniversityWebsite ↗

ZHAW Zürcher Hochschule für Angewandte WissenschaftenUniversity of Applied SciencesWebsite ↗

  • Bachelor in BetriebsökonomieWinterthur · German · 3 years
    Degree
    Bachelor's
    Institution
    ZHAW Zürcher Hochschule für Angewandte Wissenschaften (University of Applied Sciences)
    Location
    Winterthur, ZH
    Language of instruction
    German
    Standard duration
    3 years
    Study mode
    Full- or part-time
    Focus
    Banking and Finance · Behavioral Design · Financial Management · General Management · Marketing · Politics and Management · Risk and Insurance · Führung
    Admission
    Vocational Matura in a related field · Swiss Matura plus one year of work experience
  • Bachelor in Kommunikation und MedienWinterthur · German · 3 years
    Degree
    Bachelor's
    Institution
    ZHAW Zürcher Hochschule für Angewandte Wissenschaften (University of Applied Sciences)
    Location
    Winterthur, ZH
    Language of instruction
    German
    Standard duration
    3 years
    Study mode
    Full- or part-time
    Focus
    Journalismus · Corporate Communications · Content Marketing · Pressesprecher · Journalist · Medien · Moderator · Multimedia
    Admission
    Vocational Matura in a related field · Swiss Matura plus one year of work experience
  • Bachelor in WirtschaftsingenieurwesenWinterthur · German · 3 years
    Degree
    Bachelor's
    Institution
    ZHAW Zürcher Hochschule für Angewandte Wissenschaften (University of Applied Sciences)
    Location
    Winterthur, ZH
    Language of instruction
    German
    Standard duration
    3 years
    Study mode
    Full- or part-time
    Focus
    Industrial Engineering · Service Engineering und Marketing · Wirtschaftsmathematik · Unternehmensberater · Qualitätsmanagement
    Admission
    Vocational Matura in a related field · Swiss Matura plus one year of work experience

Master's (31)

Fachhochschule GraubündenUniversity of Applied SciencesWebsite ↗

HES-SO Haute école spécialisée de Suisse occidentaleUniversity of Applied SciencesWebsite ↗

Hochschule LuzernUniversity of Applied SciencesWebsite ↗

Kalaidos FachhochschuleUniversity of Applied SciencesWebsite ↗

  • Master of Science FH in Business Administration mit Vertiefung in Marktpsychologie und Digital MarketingZürich · German · 2 years
    Degree
    Master's
    Institution
    Kalaidos Fachhochschule (University of Applied Sciences)
    Location
    Zürich, ZH
    Language of instruction
    German
    Standard duration
    2 years
    Study mode
    Full-time
    Focus
    Kalaidos FH
    Admission
    Vocational Matura in a related field · Swiss Matura plus one year of work experience

Università della Svizzera italianaUniversityWebsite ↗

Universität BaselUniversityWebsite ↗

Universität BernUniversityWebsite ↗

Universität LuzernUniversityWebsite ↗

Universität St. Gallen (HSG)UniversityWebsite ↗

Universität ZürichUniversityWebsite ↗

Université de Fribourg / Universität FreiburgUniversityWebsite ↗

  • MarketingFribourg/Freiburg · German, English, French · 1.5 years
    Degree
    Master's
    Institution
    Université de Fribourg / Universität Freiburg (University)
    Location
    Fribourg/Freiburg, FR
    Language of instruction
    German, English, French
    Standard duration
    1.5 years
    Study mode
    Full-time
    Admission
    Swiss Matura (Gymnasium) · vocational Matura plus Passerelle

Université de LausanneUniversityWebsite ↗

Université de NeuchâtelUniversityWebsite ↗

ZHAW Zürcher Hochschule für Angewandte WissenschaftenUniversity of Applied SciencesWebsite ↗

  • Executive Master in Marketing LeadershipWinterthur · German, English · 1 year
    Degree
    Master's
    Institution
    ZHAW Zürcher Hochschule für Angewandte Wissenschaften (University of Applied Sciences)
    Location
    Winterthur, ZH
    Language of instruction
    German, English
    Standard duration
    1 year
    Study mode
    Full-time
    Admission
    Vocational Matura in a related field · Swiss Matura plus one year of work experience
  • Master in Business AdministrationWinterthur · German, English · 2 years
    Degree
    Master's
    Institution
    ZHAW Zürcher Hochschule für Angewandte Wissenschaften (University of Applied Sciences)
    Location
    Winterthur, ZH
    Language of instruction
    German, English
    Standard duration
    2 years
    Study mode
    Full-time
    Focus
    Health Economics and Healthcare Management · Innovation and Entrepreneurship · Marketing · Public and Nonprofit Management · Unternehmens­entwicklung · Werbung · Marktforschung · Verkauf
    Admission
    Vocational Matura in a related field · Swiss Matura plus one year of work experience
  • Master in Business Administration – Major MarketingWinterthur · German · 2 years
    Degree
    Master's
    Institution
    ZHAW Zürcher Hochschule für Angewandte Wissenschaften (University of Applied Sciences)
    Location
    Winterthur, ZH
    Language of instruction
    German
    Standard duration
    2 years
    Study mode
    Full-time
    Admission
    Vocational Matura in a related field · Swiss Matura plus one year of work experience

About Marketing & Advertising

Understanding customers and building brands: campaigns, content, social media and analytics.

Where it leads

Marketing manager · Brand strategist · Content strategist · Growth marketer · Copywriter

Median income one year after graduating
University master’s: CHF 90,000 · UAS bachelor’s: CHF 85,000
Swiss Federal Statistical Office, graduate survey, class of 2024, gross, full-time
Who Marketing & Advertising suits and where it leads →

Who gets in

  • University of Applied Sciences: Vocational Matura in a related field · Swiss Matura plus one year of work experience
  • University: Swiss Matura (Gymnasium) · vocational Matura plus Passerelle

Related fields in Switzerland

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